Business Administration
1. Program Description
The Business Administration program aims to cultivate “professional leaders” by preparing students to be the application, complex management personnel with humanistic spirit, international vision, innovative awareness, team spirit, social responsibility awareness. Successful graduates are expected to have the ability to master certain practical skills, and contain the personal qualities of confidence, integrity and perseverance, applicable to all types of enterprises, administrative institutions and non-profit organizations.
2. Program Duration and Credit
This is a four-year undergraduate program, which can be completed within a minimum of three years and a maximum of seven years.
A total of 158 credits are required upon the completion of the program.
3. Curriculum
Three modules of courses are offered for the program: Basic Curriculum, Essential Curriculum, and Elective Curriculum. The Basic and Essential curricula are compulsary for a Bachelor’s degree.
The Elective Curriculum in the list includes extended disciplinary courses offered by the school into which an individual student is admitted, as well as cross disciplinary courses offered by other schools. Students can choose the extended and cross disciplinary courses according to their personal interests and career plans; however, credits should be approved by the School.
（1）Basic Curriculum
ⅠClass Platform Curriculum
|
Course Code |
Course |
Credit |
Semester |
Remark |
|
100701062101 |
Advanced Mathematics A（I） |
6 |
1 |
|
|
100701062102 |
Advanced Mathematics A（II） |
6 |
2 |
|
|
100712062101 |
Probability theory and mathematical statistics A |
5 |
3 |
|
|
100701062108 |
linear algebra |
3 |
2 |
|
ⅡSpecialized Basic Curriculum
|
Course Code |
Course |
Credit |
Semester |
Remark |
|
100201152202 |
Microeconomics |
6 |
1 |
|
|
100201152201 |
Macroeconomics |
5 |
2 |
|
|
101202152201 |
Management |
3 |
1 |
|
|
100712152201 |
Applied Statistics |
3 |
4 |
|
|
101202152202 |
Principle of Accounting |
3 |
3 |
|
|
101202152203 |
Introduction to Business Administration Major |
2 |
1 |
|
（2）Essential Curriculum
|
Course Code |
Course |
Credit |
Semester |
Remark |
|
101202153015 |
Operations Research |
3 |
3 |
Including 1 practice credit |
|
101202153004 |
Management Communication |
3 |
5 |
|
|
101201153002 |
Management Information System |
3 |
4 |
Including 1 practice credit |
|
101202153012 |
Marketing |
3 |
3 |
|
|
101202153009 |
Human Resources management |
3 |
3 |
|
|
101201153008 |
Operations Management |
3 |
5 |
|
|
101202153002 |
Financial Management |
3 |
3 |
|
|
101202153018 |
Organizational Behavior |
3 |
4 |
|
|
101202153016 |
Strategy Management |
3 |
7 |
|
|
101202153011 |
Innovative Practice |
2 |
7 |
practice course |
|
101202153017 |
The practice of Business Administration |
4 |
8 |
practice course |
|
101202153005 |
Research Methods of Management Science and Thesis Writing |
2 |
6 |
|
|
101202153001 |
The Graduation Project of Business Administration |
4 |
8 |
practice course |
（3）Elective Curriculum
|
Course Code |
Course |
Credit |
Semester |
Remark |
|
101202154010 |
Evolution and Development of Management Thoughts |
2 |
7 |
|
|
101202154014 |
International Business Management: A Chinese Perspective |
3 |
6 |
|
|
101202154022 |
Corporate cultureand the management of cross culture |
3 |
6 |
|
|
101202154026 |
Business Case Analysis |
2 |
6 |
|
|
101202154029 |
Marketing Investigation and Prediction |
2 |
6 |
Including 1 practice credit |
|
101202154017 |
Internet Business Model and Innovation |
2 |
7 |
|
|
101202154027 |
Business Negotiation |
2 |
7 |
Including 0.5 practice credit |
|
101202154035 |
Consumer Psychology |
2 |
4 |
|
|
100301154002 |
Economic Law |
3 |
5 |
|
|
101202154005 |
INTRODUCTION TO E-COMMERCE |
3 |
3 |
|
|
101201154009 |
Introduction to Logistics Management |
2 |
7 |
|
|
101202154009 |
Management Accounting |
2 |
4 |
|
|
101202154018 |
Customer Relationship Management
|
2 |
4 |
|
|
101202154016 |
International Marketing |
2 |
5 |
|
|
101201154001 |
Big data processing and decision-making |
2 |
7 |
|
|
100203154014 |
Investments |
2 |
5 |
Including 0.5 practice credit |
|
101201154012 |
Quality Management |
2 |
3 |
|
|
101201154004 |
Technical Innovation Management |
2 |
3 |
|
|
101202154004 |
Entrepreneurship Management |
2 |
7 |
|
(Note: 1. Odd-number semesters are the fall semesters and even-number semesters are the spring semesters in each academic year.
2. The asterisk * marks a core course.
4. Core Courses and Introductions
101202153015 Operations Research (3.00cr.)
Prerequisites: None
This course is the professional basic class of management, which mainly introduces optimization analysis methods and practical operations research models, and it lays the basic theoretical methods of quantitative analysis for the follow-up courses.
The course mainly include: (1)Linear programming. Including linear programming simplex method, duality theory, sensitivity analysis and so on.(2)Integer programming.Including solving integer programming branch and bound,cutting plane method and the Hungarian Method of Assignment, etc.(3)Dynamic programming.Including the basic equations of dynamic programming, discrete deterministic problems,continuous deterministic problem, discrete stochastic problems. (4) Network analysis. Including the minimum tree problem, shortest path problem, maximum flow problems. (5) Decision theory. Including information analysis, utility decision. (6) Game Theory. Including the special solution of matrix games and linear programming methods. (7) Storage theory. Including storage systems and other storage deterministic model.
101202153004 Management Communication (3.00 cr.)
Prerequisites: None
Management refers to design and maintain a good environment, where people can achieve objectives efficiently in a group. Communication is necessary for meeting this goal. Communication is an important part of management activities and management behavior, which also one of the most important responsibilities for enterprises and managers.
In order to cultivate talents who can meet the demands of society, this course emphasizes on the combination of theoretical knowledge and practical usage as curriculum design. Meanwhile, communication skills training and students’ participation are also concerned, and then promote their communication skills. This course is compose of 11chapters, including the overview and basic theories of management communication; organization's internal and external communication; communication forms such as interview, hearing, the negotiation, speaking and written communication etc. Emphasizing on theory studying and application of communication skills. Each chapter is started as case analyses with knowledge development and reading comprehensive. Take consideration of post-90s’characteristics of communication difficulty, some stories have been set in order to cultivate a kind of appropriate ways of communication for them in society, meanwhile make them to master basic theoretical knowledge and to enhance practical ability before they become managers.
101201153002 Management Information System (3.00 cr.)
Prerequisites: None
It’s an important professional course for the students of Management Science & Engineering and Business Administration. The course with case study introduces the concepts, structure and technology of MIS, and the development, use and management of computer-based systems and data for different fields. The emphasis is on learning how management and information technology can be used to improve organizational performance, teamwork, and personal productivity. Students can learn some advanced management ideas and MIS technology for solving the practical problems of different industry.
101202153012 Marketing (3.00 cr.)
Prerequisites: None
This course is a main specialized course for the students of management science. The main task is to train the students to master the basic theory and methods of modern marketing, the analysis and solution ability of practical marketing management, and lay the theoretical foundation for further course and scientific research.
Teaching this course is to make students master modern marketing basic knowledge; enhance the students’ ability of analyzing and solving the enterprise marketing management problems, preliminarily use qualitative analysis method to solve the practical problems in marketing management of enterprises.
101202153009 Human Resources Management (3.00 cr.)
Prerequisites: None
Human resource management as a business management class specialized core curriculum, occupies an important position in the teaching. This course with the various functions of human resource management as the main line, systematically studies the theory and practice of the human resource acquisition, retention, motivation, development.
Through teaching of the course, students can have a more comprehensive grasp of the basic theory of human resource management and the methods of advanced human resource management; At the same time, strengthening the cultivation of the human resource management practice skills, making students learn to use the human resource management theory to analyze and solve practical problems, meeting the needs of the organization of human resource management.
101201153008 Operations Management (3.00 cr.)
Prerequisites: None
Operations management is one of the most important and most active branches in modern management science. This course is based on the theories of management, management economics and financial management, and it use the methods of mathematical statistics and operations research. The aim of this course is how to effectively transform all kind of resource to products or service which satisfy the customs’ requirement. Operations management contains rich content and is a practical science.
This course is one of the core curriculum and degree course for management science undergraduate students, and which plays an important role in the teaching program. The detailed content of this course are given as follows: The basic definitions of operations management, the design of production operation systems, the operating of production operation systems, the maintenance and improvement of production operation systems, the basic theory and methods of MRP, and the application of some advanced production mode in practice.
101202153002 Financial Management (3.00 cr.)
Prerequisites: None
Financial management is the main course in economic management specialty, and the one of ten financial and economics core courses stated by the ministry of education . It discusses enterprise in raising, input and allocating money, and the law of acquisition and reorganization in the economic activities of law and the strategy of strengthening management.
This course will guide students on the basis of economic management of knowledge and make further study in real financial market economy operation methods and means, so as to have the ability to manage money and even the entire enterprise. The main task of this course is to teach basic knowledge, theory and method of financial management, etc., so that students can know and understand the enterprise's financial activities, all kinds of financial relations. Also, this course tends to train students to analyze and solve practical problems in financial management, and lays the foundation for other related professional courses.
101202153018 Organizational Behavior (3.00 cr.)
Prerequisites: None
This course is a compulsory course for Business Administration student. The main objectives are to train students to master the basic theories, viewpoints, methods of organizational behavior, as well as practical application in the enterprise management, and to lay the theoretical foundation for further specialty study and scientific research. Organizational Behavior Science is a modern management course based on behavioral science and related knowledge.
Through the study of the behavior of individuals, groups, organizations and their interaction with the external environment, it comprehends the behavior of various members within the organization and its impact on the overall organizational performance, realizes the relationship between organizations and group dynamics, group norms and pressure, group cohesion, as well as group communication, and understands the organization’s impact on its members’ thoughts, feelings and behaviors. The purpose of study organizational behavior is to improve management level, coordinate the relationship among individuals, groups, organizations, and their relationship with the external environment, fully mobilize people's enthusiasm and creativity, and explore the optimal organizational design to achieve organizational goals and the best work results.
101202153016 Strategy Management (3.00 cr.)
Prerequisites: None
Strategic management not only concentrates on overall and long-term problems during the development of firms, but seeks to analyze and reveal the fundamental question“why the firm can gain the above-normal profit and sustainable competitive advantage？”.
Centered on the three core questions “why can do?”, “what should do?” and “how do it?”, the course is mainly to introduce the nature, task and basic logic of strategic management, analyze the competitive situation that firms operate and identify potential sources of sustainable competitive advantage, select and formulate firm-level and business-level strategic plans, implement and control strategy effectively.
101202153011 Innovative Practice (2.00 cr.)
Prerequisites: None
Although the entity of the subject is set at the first term of senior year, the examination is based on the achievement of whole previous seven terms. By participating in the activities approved in specification, which contains scientific research trainings, professional competitions, practical trainings, skill certifications and other projects, students can get the credit once they meet the requirements of the curriculum and Obtain corresponding results. Students can work in two ways in view of their stage and grade. On the one hand, they can set up a team to participate in the practical trainings and professional competitions organized by the school or the university. On the other hand, doing academic researches, publishing professional papers, participating in domestic and foreign projects or obtaining a professional qualification certificate on their own are also accepted.
In order to guarantee students to meet the requirements of the course, teachers have the duty to guide and supervise them to participate in the activities above, actively carrying out training and strengthening the process of counseling. The Specific arrangement of this curriculum is enacted according to the reality.
101202153017 The Practice of Business Administration (4.00 cr.)
Prerequisites: None
Practice is an important part of practice teaching, and it is an important part of the professional training program. The main purpose of the students to participate in the professional practice is to improve their comprehensive skills, and to solve the problems in the practical work by using the theoretical knowledge of their major. At the same time, through the professional practice to cultivate students' ability to analyze and solve practical problems by using professional knowledge，to enhance their professional ethics, social responsibility, and the adaptability of the future work.
101202153005 Research Methods of Management Science and Thesis Writing (2.00 cr.)
Prerequisites: None
This is a professional selective course of Management Science and Engineering, the main task is to train students’ capacity of literature search, data analysis and processing capability, and ground to student for his/her undergraduate thesis foundation. The course make you know how to select topic, search literature, processing data and other methods, focusing on various major issues of Management Science and Engineering field, for example the theory constructed from a practical basis, market survey, case studies, operations research, modeling of the research methods.
Through this course, students will be know how to write a specification undergraduate academic or research programs, and use relevant software applications to statistical or quantitative measurement of management science to solve practice problems. The main contents of this course include introduction, literature collection and sorting, literature review, data collection and processing, market research methods, case studies, data modeling and empirical research, and so on.
101202153001 The Graduation Project of Business Administration (4.00 cr.)
Prerequisites: None
Practice is an important part of the professional training program. The quality of graduation thesis is an important standard to evaluate the quality of teaching in Colleges and Universities. The main purpose of this course is to explain the characteristics and matters of graduation thesis, make the students understand the basic methods of graduation thesis writing, basic format and norms, learn some skills of writing the thesis, some research contents related to their major, and master the basic methods of literature search.