Professor Klaus Hesse spoke on Friday afternoon, Mar. 10, to teachers, students and designers from NNU and design studios. For one and a half hours, he introduced some design projects of his students and colleagues, encouraging attendees to dig out their talents. "You all have wonderful ideas of innovation," said he.
The event was organized by NNU School of Fine Arts. Professor Jianlin Ni firstly gave a brief introduction to professor Hesse, and described him as a “great teacher, designer and entrepreneur”. He expressed his welcome to the audience and invited them to the workshop in Guangyue Building after the lecture.
What can design do? Professor Hesse gave his answer. He said “design can make the world smarter, more beautiful and make people happier”. The crowd listened intently with a mixture of laughter and somber nodding as Hesse gracefully navigated presentations of pictures and words.
As a professor of the University of Art and Design Frankfurt Offenbach, he emphasizes on innovation. “Similar to the original Bauhaus, there is no barrier of art in my department,” he said, “my students can study painting yesterday, movie-making today and communication tomorrow.” Holding a different teaching idea, their education focuses on a long professional life rather than years of school time. “We not only teach them, but also create cultural events such as Chinese & German Image Show for students to show their talents.”
Professor Hesse demonstrated and explained some design works of his students, such as the design of paper-cut and story-telling book, as well as some photography works.
During the Q&A, several questions focused on use of graphs and words. Hesse was eager to share his views on design. “Sometimes people say more is less and less is more, but it’s not suggested to go to the extreme. Germans now prefer to achieve a balance between them”. When asked about the efficiency of the typical Chinese slogan, he said that sometimes it was helpful while the consistency between words and information should be paid attention to. Cheng, a student from the School of Fine Arts, said "I‘m struck by his achievements and talents, especially the innovation of colors and ideas. I think we can learn a lot from his teaching methods."
As the lecture proceeded to the end, he encouraged the students to cultivate their sensitivity towards materials, colors and graphs and dig out their talents. "Talent matters a lot for people who take up design," he said, “Everyone has its own identity. We should stick to our own personalities rather than follow the trend.”