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Academics

Tourism Management

1. Program Description

The speciality of tourism management of Nanjing Normal University has attained the good reputation among the similar universities in China and previous graduates have been widely praised by tourism employers. Tourism Management Department has established many bases in top tourist hotels, travel agencies, resorts, and travel planning and design companies and had provided excellent training and research conditions for undergraduates. The teacher stuff has a reasonable teacher structure and most of the teachers had the Ph.D. degree. Tourism Management Department has the master degree program of tourism management and the rights to award Master of Tourism management (MTA) and can provide a good platform of further study and training of tourism management for senior innovative talents.

2. Program Duration and Credit

This is a four-year undergraduate program, which can be completed within a minimum of three years and a maximum of seven years.

A total of 158 credits are required upon the completion of the program.

3. Curriculum

Three modules of courses are offered for the program: Basic Curriculum, Essential Curriculum, and Elective Curriculum. The Basic and Essential curricula are compulsory for a Bachelor’s degree.

The Elective Curriculum in the list includes extended disciplinary courses offered by the school into which an individual student is admitted, as well as cross disciplinary courses offered by other schools. Students can choose the extended and cross disciplinary courses according to their personal interests and career plans; however, credits should be approved by the School.

(1)Basic Curriculum

Course Code

Course

Credit

Semester

Remark

100701062105

Advanced Mathematics C(I)

4

1

 

100701062106

Advanced Mathematics C(II)

4

2

 

100712062102

Probability theory and mathematical statistics B

3

3

 

100701062108

Linear Algebra

3

2

 

100705102201

Physical Geography

3

1

 

100705102210

Introduction and discussion of Geographic Sciences

2

1

 

101209102201

Human Geography

3

2

 

101209102202

Foundation of Economics

3

1

 

101209102203

Conspectus of Management

3

2

 

101209102204

Public Relations

3

3

 

101209102205

Introduction to Tourism*

3

1

 

(2)Essential Curriculum

Course Code

Course

Credit

Semester

Remark

101209103001

Tourism Economics *

3

2

 

101209103002

Tourism Culture *

3

1

 

101209103003

Tourism Landscape *

3

2

Including 0.5 practice credit

101209103004

Hotel Management *

3

3

 

101209103005

Travel Agency Management *

2

3

 

101209103006

Tourism Planning*

3

5

Including 0.5 practice credit

101209103007

Tourist Attraction Development and Management *

3

4

Including 0.5 practice credit

101209103008

Tourism English*

3

3

 

101209103009

Document Retrieval and Writing of Technological Thesis

2

3

practice course

101209103010

Tourism Marketing

3

2

Including 0.5 practice credit

101209103011

Tourism Geography*

3

6

Including 0.5 practice credit

101209103012

Etiquette and Physique Training

2

2

Including 1 practice credit

101209103013

Tourist Information Management *

2

5

 

101209103014

Smart Tourism Practice

2

6

practice course

101209103015

Field Practice of Tourism Landscape & Tour Conducting

2

4

practice course

101209103016

Tourism Comprehensive Practice in Suzhou

2

6

practice course

101209103017

Graduation Field Work

4

8

practice course

101209103018

Graduation Thesis

4

8

practice course

(3)Elective Curriculum

Course Code

Course

Credit

Semester

Remark

101209104001

Introduction of Tourist Source Countries

2

6

 

101209104002

Tourism Psychology and Tourism Consumer Behavior

2

4

 

101209104003

Tourism Business & Simulated Tour Conducting

2

3

practice course

101209104004

Human Resource Management of Tourism enterprise

2

7

 

101209104005

Hotel Food and Beverage Management

2

6

 

101209104006

Hotel Lobby and Guest Room Management

2

5

 

101209104007

Tourism Entertainment Management

2

7

 

101209104008

The Frontier Problems of Tourism Research

2

7

 

101209104009

Tourism Project Management

2

7

 

101209104010

Development and Management of Commodity

2

4

 

101209104011

Tourism Transport

2

5

 

101209104012

Ecotourism and Heritage Conservation

2

5

 

101209104013

Tourism Laws and Regulations

2

4

 

101209104014

Landscape Ecology and Landscape Design

2

7

 

101209104015

Tourism Geographic Information System

2

7

 

101209104016

Computer-aided Tourism Planning

2

5

Including 0.5 practice credit

101209104017

Tourism Secretary

2

6

 

101209104018

Tourism Education and Teaching Mythology

2

6

 

101209104019

Tourism Project Planning

2

6

 

101209104020

Exhibition Service and Management

2

5

 

(Note: 1. Odd-number semesters are the fall semesters and even-number semesters are the spring semesters in each academic year. 

      2. The asterisk * marks a core course.

4. Core Courses and Introductions

101209102205   Introduction to Tourism    (3 cr.)

Prerequisites:   None

Introduction to Tourism is an important basic course in the speciality of tourism management. The course deals with the influences of tourists, tourism, and travel activities on society, culture, economy, and environment in the tourist reception area. This course includes tourism expertise and the history of the speciality of tourism management in the department. The course systematically introduces the tourism history, tourism activities, tourists, tourism resources, tourism, tourism organizations, tourism market, and tourism impact. In addition, history, characteristics, advantages, and future development trend of the speciality.

101209103001   Tourism Economics   (3 cr.)

Prerequisites:   None

Tourism Economics is the course dealing with economic phenomena and economic relationships in travel activities and the economic development law of tourism. In the course, with the principles and tools of economics, economic phenomena, economic relationships, and economic development law in travel activities are analyzed for guiding tourism activities and improving economic efficiency. Tourism Economics is different from Hotel Management, Tourism Marketing, Travel Agency Management, Tourism Geography, and other courses, which are focused on certain tourism business. Tourism Economics is focused on the whole process of tourism economic activities. In Tourism Economics, through the combination of theory and practices, qualitative research and quantitative analysis make tourism economics scientific, systematic, and practical.

101209103002   Tourism culture   (3 cr.)

Prerequisites:   None

Tourism Culture is a main course of the tourism major. It mainly researches the phenomena, essence and laws of tourism cultural development. By taking the intrinsic cultural laws and context mechanism of tourists, tour operators and tour attractions as the clue, this course aims at enabling students to master the basic concepts, theories and methods of culture and tourism culture, the impacts and orientations that culture makes on tourism consumption and management, tourism landscape aesthetic, cultural analysis of tourism resource development, and the operational culture of tour enterprises and reception sites. It also deals with the local tourism culture, which includes an introduction to the characteristics, main content and research methods of the tourism resources of Jiangsu Province and Nanjing. Scenic spot investigation is also involved so as to deepen students' understanding of the theoretical knowledge. In this way, they could improve their observing and analyzing ability of the cultural aspects of tourist sites and train their ability to explain the cultural phenomena, its formation and development trend in tourism by applying the basic principles.

101209103003   Tourism Landscape   (3 cr.)

Prerequisites:   None

Tourism Landscape is an important basic course. In the course, according to the landscape theory and aesthetic theory, the tourism landscape aesthetic system is established. On the basis of the established system, aesthetic aspects of natural resorts, landscape, architecture, religion, folklore, and other landscapes are analyzed. The course is not the brief introduction of specific resorts. Taking representative landscape as an example, the course is focused on the discussion of scientific principles and the analysis of cultural backgrounds. The course may enhance the analytical thinking ability of relevant personnel in tourism, cultivate aesthetic ability, improve aesthetic personality, and lay a good tourism foundation.

101209103004   Hotel Management   (3 cr.)

Prerequisites:   None

Hotel Management is an important basic course in the speciality of tourism management. In the course, according to modern scientific management principles, combined with the hotel management situation, the theories, methods, techniques and experiences in hotel management are systematically expounded with rich practices. This course mainly deals with tourist hotel overview, hotel building and equipment, the basic theories and methods of hotel management, modern hotel group, hotel planning, organization management, hotel management environment, hotel marketing, management and innovation of hotel products, hotel service quality management, development and management of hotel human resources, revenue management and cost control of hotel, computer application in hotel management and so on.

101209103005   Travel Agency Management   (2 cr.)

Prerequisites:   None

Travel Agency Management is a core course in the speciality of tourism management. This course deals with basic concepts and general laws in the business activities and management process of travel agencies. The key contents in the course contain travel product development, pricing, channel management, marketing methods and other business strategies as well as human resources, finance and service quality of travel agencies. In addition, the course discusses the market situation and development trend of the tourism industry in China. Based on the combination mode of theoretical analysis and practices, charts and cases are extensively used in teaching. The course may guide students to think about the problems that may be encountered in practical operation, stimulate the interest of students in learning tourism theories and practices and enhance students to understand the abstract knowledge and grasp the latest developments in the tourism industry.

101209103006   Tourism Planning   (3 cr.)

Prerequisites:   None

Travel Planning is a core course in the speciality of tourism management. This course deals with the basic concepts, theories, contents and methods of tourism planning. The course allows students to apply the theories to analyze tourism planning texts and maps, to evaluate tourism planning, development status, and to participate tourism planning. The main contents of the course include concepts and connotation of travel planning, evaluation of tourism resources, tourism market analysis, general tourism planning, special planning and so on. According to research teaching methods, case studies, seminars, subject discussion and other teaching forms are adopted to cultivate the ability to analyze and solve problems.

101209103007   Tourist Attraction Development and Management   (3 cr.)

Prerequisites:   None

Tourist Attraction Development and Management is divided into three modules. Firstly, the module of basic concepts deals with the basic concepts of resorts and the features and composition of resort products. Secondly, the module of operation skills mainly deals with resort development and service management, resort capacity management, resort project development and management, tourist experience management, scenic resource management and sustainable development, standardized management of resort and resort marketing and management. Thirdly, on the basis of theory learning, students are guided to use comparative learning methods for discussion. In the course, through the combination of fieldwork practices and expertise seminar, students may improve the theoretical levels of resort development and management via case teaching, obtain the comprehensive understanding of the resort management mode in China and develop the ability to analyze and solve problems.

101209103008   Tourism English   (3 cr.)

Prerequisites:   None

Tourism English is a main course for tourism major and is divided into four parts: task English for tour conducting procedures and hotels, tourist resource English and tourism practical writing in English. Task English for tour conducting procedure and hotel focuses on the theories, methods and English expressions in serving overseas English-speaking tourists. Priority is given to students’ ability of expressing and dealing with problems. Tourism resources English is to enable the students to master the essence, laws and features of Chinese natural and cultural resources in English through knowledge study and practices in the tourist resource composition and presentation. Tourism practical writing in English includes various kinds of tour business letter writing and practical writing. In short, this course especially requires students’ full preparations before class, positive interactions in class and adequate practices after class under the teacher's instructions. In this way, they could obtain useful knowledge and abilities in providing services in English.

101209103011   Tourism Geography    (3 cr.)

Prerequisites:   None

Tourism Geography is one of the core courses in the speciality of tourism management. Tourism Geography is different from traditional tourism courses dealing with general tourism knowledge. This course is focused on tourism theories and practical applications in the combined conceptual framework of tourism and geography. Fieldwork tasks and the course are promoted mutually, thus providing key reference values of theories and methods of tourism geography for students. The course can not only help students to grasp the contents of tourism geography, link the contents of various tourism courses, and enhance the understanding of tourism knowledge.

101209103013    Tourism Information Management   (3 cr.)

Prerequisites:   None

Tourist Information Management mainly deals with the applications of the management information system in the tourism industry. The contents of the course include the main characteristics, principles, methods, compositions, networks, and other aspects of the tourist information management systems, especially the compositions, analysis, design and planning of information management systems of hotels, travel agencies, and resorts. Through this course, students should grasp the features, compositions, roles and databases of the general management information system as well as the features, principles, methods, compositions, networks, and other related contents of tourism management information systems (especially the hotel management information system). In addition, students should grasp the development situation of modern tourism information industry in the course.

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