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Academics

Business Administration

1. Program Description

The Business Administration program aims to cultivate “professional leaders” by preparing students to be the application, complex management personnel with humanistic spirit, international vision, innovative awareness, team spirit, social responsibility awareness. Successful graduates are expected to have the ability to master certain practical skills, and contain the personal qualities of confidence, integrity and perseverance, applicable to all types of enterprises, administrative institutions and non-profit organizations.

2. Program Duration and Credit

This is a four-year undergraduate program, which can be completed within a minimum of three years and a maximum of seven years.

A total of 158 credits are required upon the completion of the program.

3. Curriculum

Three modules of courses are offered for the program: Basic Curriculum, Essential Curriculum, and Elective Curriculum. The Basic and Essential curricula are compulsary for a Bachelor’s degree. 

The Elective Curriculum in the list includes extended disciplinary courses offered by the school into which an individual student is admitted, as well as cross disciplinary courses offered by other schools. Students can choose the extended and cross disciplinary courses according to their personal interests and career plans; however, credits should be approved by the School.

(1)Basic Curriculum

ⅠClass Platform Curriculum

Course Code

Course

Credit

Semester

Remark

100701062101

Advanced Mathematics A(I)

6

1

 

100701062102

Advanced Mathematics A(II)

6

2

 

100712062101

Probability theory and mathematical statistics  A

5

3

 

100701062108

linear algebra

3

2

 

ⅡSpecialized Basic Curriculum

Course Code

Course

Credit

Semester

Remark

100201152202

Microeconomics

6

1

 

100201152201

Macroeconomics

5

2

 

101202152201

Management

3

1

 

100712152201

Applied Statistics

3

4

 

101202152202

Principle of Accounting

3

3

 

101202152203

Introduction to Business Administration Major

2

1

 

(2)Essential Curriculum

Course Code

Course

Credit

Semester

Remark

101202153015

Operations Research

3

3

Including 1 practice credit

101202153004

Management Communication

3

5

 

101201153002

Management Information System

3

4

Including 1

practice credit

101202153012

Marketing

3

3

 

101202153009

Human Resources management

3

3

 

101201153008

Operations  Management

3

5

 

101202153002

Financial  Management

3

3

 

101202153018

Organizational Behavior

3

4

 

101202153016

Strategy Management

3

7

 

101202153011

Innovative Practice

2

7

practice course

101202153017

The practice of Business Administration

4

8

practice course

101202153005

Research Methods of Management Science and Thesis Writing

2

6

 

101202153001

The Graduation Project of Business Administration

4

8

practice course

(3)Elective Curriculum

Course Code

Course

Credit

Semester

Remark

101202154010

Evolution and Development of Management Thoughts

2

7

 

101202154014

International Business Management: A Chinese Perspective

3

6

 

101202154022

Corporate cultureand the management of cross culture

3

6

 

101202154026

Business Case Analysis

2

6

 

101202154029

Marketing Investigation and Prediction

2

6

Including 1

practice credit

101202154017

Internet Business Model and Innovation

2

7

 

101202154027

Business Negotiation

2

7

Including 0.5

practice credit

101202154035

Consumer Psychology

2

4

 

100301154002

Economic Law

3

5

 

101202154005

INTRODUCTION TO E-COMMERCE

3

3

 

101201154009

Introduction to Logistics Management

2

7

 

101202154009

Management Accounting

2

4

 

101202154018

Customer Relationship Management

 

2

4

 

101202154016

International Marketing

2

5

 

101201154001

Big data processing and decision-making

2

7

 

100203154014

Investments

2

5

Including 0.5

practice credit

101201154012

Quality Management

2

3

 

101201154004

Technical Innovation Management

2

3

 

101202154004

Entrepreneurship Management

2

7

 

(Note: 1. Odd-number semesters are the fall semesters and even-number semesters are the spring semesters in each academic year. 

      2. The asterisk * marks a core course.

4. Core Courses and Introductions

101202153015   Operations Research   (3.00cr.)

Prerequisites:   None

This course is the professional basic class of management, which mainly introduces optimization analysis methods and practical operations research models, and it lays the basic theoretical methods of quantitative analysis for the follow-up courses.

The course mainly include: (1)Linear programming. Including linear programming simplex method, duality theory, sensitivity analysis and so on.(2)Integer programming.Including solving integer programming branch and bound,cutting plane method and the Hungarian Method of Assignment, etc.(3)Dynamic programming.Including the basic equations of dynamic programming, discrete deterministic problems,continuous deterministic problem, discrete stochastic problems. (4) Network analysis. Including the minimum tree problem, shortest path problem, maximum flow problems. (5) Decision theory. Including information analysis, utility decision. (6) Game Theory. Including the special solution of matrix games and linear programming methods. (7) Storage theory. Including storage systems and other storage deterministic model.

101202153004   Management Communication   (3.00 cr.)

Prerequisites:  None

Management refers to design and maintain a good environment, where people can achieve objectives efficiently in a group. Communication is necessary for meeting this goal. Communication is an important part of management activities and management behavior, which also one of the most important responsibilities for enterprises and managers.

In order to cultivate talents who can meet the demands of society, this course emphasizes on the combination of theoretical knowledge and practical usage as curriculum design. Meanwhile, communication skills training and students’ participation are also concerned, and then promote their communication skills. This course is compose of 11chapters, including the overview and basic theories of management communication; organization's internal and external communication; communication forms such as interview, hearing, the negotiation, speaking and written communication etc. Emphasizing on theory studying and application of communication skills. Each chapter is started as case analyses with knowledge development and reading comprehensive. Take consideration of post-90s’characteristics of communication difficulty, some stories have been set in order to cultivate a kind of appropriate ways of communication for them in society, meanwhile make them to master basic theoretical knowledge and to enhance practical ability before they become managers.

101201153002   Management Information System   (3.00 cr.)

Prerequisites:   None

It’s an important professional course for the students of Management Science & Engineering and Business Administration. The course with case study introduces the concepts, structure and technology of MIS, and the development, use and management of computer-based systems and data for different fields. The emphasis is on learning how management and information technology can be used to improve organizational performance, teamwork, and personal productivity. Students can learn some advanced management ideas and MIS technology for solving the practical problems of different industry.

101202153012   Marketing   (3.00 cr.)

Prerequisites:   None

This course is a main specialized course for the students of management science. The main task is to train the students to master the basic theory and methods of modern marketing, the analysis and solution ability of practical marketing management, and lay the theoretical foundation for further course and scientific research.

Teaching this course is to make students master modern marketing basic knowledge; enhance the students’ ability of analyzing and solving the enterprise marketing management problems, preliminarily use qualitative analysis method to solve the practical problems in marketing management of enterprises.

101202153009   Human Resources Management   (3.00 cr.)

Prerequisites:   None

Human resource management as a business management class specialized core curriculum, occupies an important position in the teaching. This course with the various functions of human resource management as the main line, systematically studies the theory and practice of the human resource acquisition, retention, motivation, development.

Through teaching of the course, students can have a more comprehensive grasp of the basic theory of human resource management and the methods of advanced human resource management; At the same time, strengthening the cultivation of the human resource management practice skills, making students learn to use the human resource management theory to analyze and solve practical problems, meeting the needs of the organization of human resource management.

101201153008   Operations  Management   (3.00 cr.)

Prerequisites:   None

Operations management is one of the most important and most active branches in modern management science. This course is based on the theories of management, management economics and financial management, and it use the methods of mathematical statistics and operations research. The aim of this course is how to effectively transform all kind of resource to products or service which satisfy the customs’ requirement. Operations management contains rich content and is a practical science.

This course is one of the core curriculum and degree course for management science undergraduate students, and which plays an important role in the teaching program. The detailed content of this course are given as follows: The basic definitions of operations management, the design of production operation systems, the operating of production operation systems, the maintenance and improvement of production operation systems, the basic theory and methods of MRP, and the application of some advanced production mode in practice.

101202153002   Financial  Management   (3.00 cr.)

Prerequisites:   None

Financial management is the main course in economic management specialty, and the one of ten financial and economics core courses stated by the ministry of education . It discusses enterprise in raising, input and allocating money, and the law of acquisition and reorganization in the economic activities of law and the strategy of strengthening management.

This course will guide students on the basis of economic management of knowledge and make further study in real financial market economy operation methods and means, so as to have the ability to manage money and even the entire enterprise. The main task of this course is to teach basic knowledge, theory and method of financial management, etc., so that students can know and understand the enterprise's financial activities, all kinds of financial relations. Also, this course tends to train students to analyze and solve practical problems in financial management, and  lays the foundation for other related professional courses.

101202153018   Organizational Behavior   (3.00 cr.)

Prerequisites:   None

This course is a compulsory course for Business Administration student. The main objectives are to train students to master the basic theories, viewpoints, methods of organizational behavior, as well as practical application in the enterprise management, and to lay the theoretical foundation for further specialty study and scientific research. Organizational Behavior Science is a modern management course based on behavioral science and related knowledge.

Through the study of the behavior of individuals, groups, organizations and their interaction with the external environment, it comprehends the behavior of various members within the organization and its impact on the overall organizational performance, realizes the relationship between organizations and group dynamics, group norms and pressure, group cohesion, as well as group communication, and understands the organization’s impact on its members’ thoughts, feelings and behaviors. The purpose of study organizational behavior is to improve management level, coordinate the relationship among individuals, groups, organizations, and their relationship with the external environment, fully mobilize people's enthusiasm and creativity, and explore the optimal organizational design to achieve organizational goals and the best work results.

101202153016   Strategy Management   (3.00 cr.)

Prerequisites:   None

Strategic management not only concentrates on overall and long-term problems during the development of firms, but seeks to analyze and reveal the fundamental question“why the firm can gain the above-normal profit and sustainable competitive advantage?”.

Centered on the three core questions “why can do?”, “what should do?” and “how do it?”, the course is mainly to introduce the nature, task and basic logic of strategic management, analyze the competitive situation that firms operate and identify potential sources of sustainable competitive advantage, select and formulate firm-level and business-level strategic plans, implement and control strategy effectively.

101202153011   Innovative Practice   (2.00 cr.)

Prerequisites:   None

Although the entity of the subject is set at the first term of senior year, the examination is based on the achievement of whole previous seven terms. By participating in the activities approved in specification, which contains scientific research trainings, professional competitions, practical trainings, skill certifications and other projects, students can get the credit once they meet the requirements of the curriculum and Obtain corresponding results. Students can work in two ways in view of their stage and grade. On the one hand, they can set up a team to participate in the practical trainings and professional competitions organized by the school or the university. On the other hand, doing academic researches, publishing professional papers, participating in domestic and foreign projects or obtaining a professional qualification certificate on their own are also accepted.

In order to guarantee students to meet the requirements of the course, teachers have the duty to guide and supervise them to participate in the activities above, actively carrying out training and strengthening the process of counseling. The Specific  arrangement of this curriculum is enacted according to the reality.

101202153017   The Practice of Business Administration   (4.00 cr.)

Prerequisites:   None

Practice is an important part of practice teaching, and it is an important part of the professional training program. The main purpose of the students to participate in the professional practice is to improve their comprehensive skills, and to solve the problems in the practical work by using the theoretical knowledge of their major. At the same time, through the professional practice to cultivate students' ability to analyze and solve practical problems by using professional knowledge,to enhance their professional ethics, social responsibility, and the adaptability of the future work.

101202153005   Research Methods of Management Science and Thesis Writing   (2.00 cr.)

Prerequisites:   None

This is a professional selective course of Management Science and Engineering, the main task is to train students’ capacity of literature search, data analysis and processing capability, and ground to student for his/her undergraduate thesis foundation. The course make you know how to select topic, search literature, processing data and other methods, focusing on various major issues of Management Science and Engineering field, for example the theory constructed from a practical basis, market survey, case studies, operations research, modeling of the research methods.

Through this course, students will be know how to write a specification undergraduate academic or research programs, and use relevant software applications to statistical or quantitative measurement of management science to solve practice problems. The main contents of this course include introduction, literature collection and sorting, literature review, data collection and processing, market research methods, case studies, data modeling and empirical research, and so on.

101202153001   The Graduation Project of Business Administration   (4.00 cr.)

Prerequisites:   None

Practice is an important part of the professional training program. The quality of graduation thesis is an important standard to evaluate the quality of teaching in Colleges and Universities. The main purpose of this course is to explain the characteristics and matters of graduation thesis, make the students understand the basic methods of graduation thesis writing, basic format and norms, learn some skills of writing the thesis, some research contents related to their major, and master the basic methods of literature search.

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